- MBA MBAi , Rivera university , Rivera University, Frans
Program overview:
Program Overview:
The MBA program offers a comprehensive curriculum covering the four core areas of Management and Business Administration, complemented by a research project aligned with each student’s professional goals. This tailor-made approach integrates the professional project across all stages of the program, including coursework, practical applications, cross-functional case studies, research assignments, and problem-solving exercises that lead to real-world business solutions.
The Research Project:
- Serves as an academic, applied, and professional exercise.
- Provides deep reflection on career development and growth opportunities.
- Involves structured analysis of a current, real-world business challenge.
- Acts as a springboard for career advancement or entrepreneurial initiatives.
- Participants receive guidance and support from a dedicated network of experts throughout the program.
Objectives:
To develop professionals proficient in leveraging AI technologies to enhance business decision-making, improve performance, and deliver impactful solutions.
This program is a collaboration with Riviera University in Paris
Each student will be conferred two distinct certificates: one issued by West Cambridge College and the other by Riviera University.
The languages of study are English, French, and Arabic. The student could choose these languages
Module 1: Business Management in a Web 3.0 Environment
This module aims to equip students with the strategic and operational skills needed to lead a business within the digital ecosystem of Web 3.0.
It explores the impact of decentralized technologies (blockchain, smart contracts, cryptocurrencies, NFTs, DAOs, etc.) on management, strategy, and value creation, while also addressing the ethical, legal, and organizational challenges specific to this new environment.
Learning Objectives of the Module
- Introduce the key concepts of Web 3.0 and their impact on business management
- Understand emerging business models in a decentralized environment
- Analyze the opportunities and risks associated with adopting Web 3.0 technologies
- Develop strategies to integrate and manage Web 3.0 solutions within an organization
- Master the governance, ethical, and compliance challenges in a decentralized digital environment
Module 2: Emerging Technologies and Their Impact on Business
This module explores the emergence of new technologies (artificial intelligence, blockchain, IoT, cloud computing, big data, augmented/virtual reality, etc.) and their impact on business strategy, organizational structure, and competitiveness.
It aims to provide students with an in-depth understanding of the challenges, opportunities, and strategic issues related to integrating these technologies into business management.
Learning Objectives of the Module
- Introduce the key concepts of emerging technologies and their recent developments
- Understand how these technologies are transforming business models and organizational processes
- Analyze the strategic, operational, ethical, and social impacts of technology adoption
- Develop strategies to effectively integrate emerging technologies into the organization
- Identify the risks and value creation levers associated with technological innovation
Module 3: Technological Evolutions and Legal Challenges
This module aims to explore the impact of technological evolutions on businesses, with a focus on emerging legal challenges and risk management.
Students will analyze how innovation is reshaping regulatory frameworks and risk management practices, while developing strategic skills to anticipate and address these issues in a globalized context.
Learning objectives of the module
- Present the main technological developments and their influence on the legal environment of businesses
- Understand the new legal challenges generated by innovation (data protection, intellectual property, compliance, etc.)
- Analyze the risks associated with the adoption of new technologies and develop appropriate management strategies
- Develop a critical approach to risk governance and compliance in an evolving technological context
- Prepare future managers to anticipate and integrate regulatory requirements into business strategy
Module 4: Leadership and Digital Decision-Support Tools
The ability to lead effectively while leveraging digital tools to support decision-making has become a critical skill in today’s complex and uncertain environments.
This course explores modern leadership theories and digital solutions that enable leaders to optimize their strategic, operational, and tactical decisions.
Learning objectives of the module
- Comprendre les concepts clés du leadership dans un contexte numérique
- Identifier et utiliser les principaux outils d’aide à la décision digitale (BI, IA, dashboards, ERP, etc.)
- Développer une capacité critique dans l’évaluation des solutions digitales de soutien à la décision
- Intégrer le leadership avec l’exploitation des données pour des décisions stratégiques éclairées
- Present the main technological developments and their influence on the legal environment of businesses
- Understand the new legal challenges generated by innovation (data protection, intellectual property, compliance, etc.)
- Analyze the risks associated with the adoption of new technologies and develop appropriate management strategies
- Développer une approche critique de la gouvernance des risques et de la conformité dans un contexte technologique évolutif
- Préparer les futurs managers à anticiper et intégrer les exigences réglementaires dans la stratégie d’entreprise
Module 5: Treasury Management, Fintech, and Cryptocurrencies
In a rapidly changing economic environment marked by the growing digitalization of financial services, mastering treasury management and understanding innovations such as Fintech and cryptocurrencies have become essential.
This course offers an integrated approach to traditional treasury management methods and the new technological tools that are redefining corporate finance.
Learning objectives of the module
- Present the fundamentals of treasury management in a corporate setting
- Understand the role of Fintechs in the evolution of financial services
- Analyze the functioning, use cases, and risks associated with cryptocurrencies
- Explore digital tools for treasury and payment management
Module 6: International Strategy in a Digital World
In a globalized environment undergoing constant digital transformation, companies must adapt their international strategies to seize opportunities in foreign markets while managing associated risks.
This course explores the key challenges of international strategy in the digital age, with a focus on the impact of digital technologies on globalization, business models, competitiveness, and innovation.
Learning Objectives of the Module
- Understand the dynamics of globalization in the digital age
- Analyze international development models suited to digital environments
- Assess the impact of digital technologies on global competitiveness
- Develop internationalization strategies that integrate digital technologies
Module 7: AI as a Strategic Partner for Business
Artificial Intelligence (AI) is no longer just a technological tool; it has become a strategic partner essential for creating value, optimizing processes, and transforming business models.
This course explores how companies can integrate AI into their strategic decision-making, organizational structures, and corporate culture to remain competitive in a rapidly changing environment.
Learning Objectives of the Module
- Understand the technological foundations of artificial intelligence and its applications in business
- Identify the opportunities and limitations of AI in strategic functions
- Explore the levers for integrating AI into decision-making and value creation
- Develop a critical and ethical perspective on AI as an organizational partner
Module 8: Human Resource Management and New Forms of Collaboration
In the era of hybrid work, digital transformation, and the search for meaning at work, human resource management is undergoing a profound evolution.
This course explores innovative HR practices and new forms of collaboration that are transforming the nature of work, organizational structures, and leadership.
The goal is to train managers capable of developing agile, inclusive HR strategies aligned with today’s key challenges.
Learning Objectives of the Module
- Understand the current transformations in the world of work and their impact on human resource management
- Identify new forms of collaboration (remote work, freelancing, collaborative management)
- Integrate digital tools into HR practices
- Develop a strategic human resource approach focused on engagement and sustainable performance
Module 9: Marketing Strategy in a Digital Environment — AI, Metaverse, Mobile Apps
The marketing landscape is undergoing a major transformation driven by technological advancements such as artificial intelligence, mobile applications, and immersive environments like the Metaverse.
This course aims to train managers capable of designing innovative, omnichannel, and personalized marketing strategies, integrating new digital tools to create value and drive customer engagement.
Learning Objectives of the Module
- Understand the evolution of marketing in a disruptive digital context
- Identify the opportunities offered by AI, the Metaverse, and mobile applications
- Develop strategies focused on user experience, personalization, and innovation
- Understand the ethical, legal, and technical challenges of new marketing tools