- Program overview:
This MBA program emphasizes the practical application of machine learning across key business areas, including finance, marketing, and operations. It is designed to bridge the gap between advanced AI technologies and real-world business practices.
Objectives:
To develop professionals with the expertise to leverage AI tools and techniques for optimizing decision-making processes, enhancing operational efficiency, and driving overall business performance.
This program is a collaboration with Riviera University in Paris
Each student will be conferred two distinct certificates: one issued by West Cambridge College and the other by Riviera University.
The languages of study are English, French, and Arabic. The student could choose these languages
Program
|
Semester 1 |
Credits |
Number |
|
Module 1 : Strategic Marketing |
4 |
ESTU 203 |
|
Module 2 : Strategic Analysis |
2 |
ESTU 340 |
|
Module 3 : Human Resource Management |
4 |
ESTU 657 |
|
Semester 2 |
Credits |
Number |
|
Module 4 : Organizational Management |
4 |
ESTU 768 |
|
Module 5 : Management Control and Performance Management |
4 |
ESTU 432 |
|
Module 6 : Leadership & Change Management |
2 |
ESTU 873 |
|
Semester 3 |
Credits |
Number |
|
Module 7: Machine Learning for Business Prediction |
4 |
ESTU 203 |
|
Module 8: Big Data & Strategic Visualization |
2 |
ESTU 340 |
|
Module 9: Automation of Analytical Processes |
4 |
ESTU 657 |
|
Module 10: AI Solution Project: Case Study |
3 |
ESTU 420 |