- MBA Luxury Brand Management, Rivera University ,Frans
Program Overview
This MBA prepares tomorrow’s luxury sector leaders to manage premium brands in a rapidly evolving global environment.
Objectives
Master luxury brand management, premium communication strategies, and the international expansion of exceptional products.
This program is a collaboration with Riviera University in Paris
Each student will be conferred two distinct certificates: one issued by West Cambridge College and the other by Riviera University.
The languages of study are English, French, and Arabic. The student could choose these languages
Program
Semester 1 | Credits | Number |
Module 1 : Strategic Marketing | 4 | ESTU 203 |
Module 2 : Strategic Analysis | 2 | ESTU 340 |
Module 3 : Human Resource Management | 4 | ESTU 657 |
Semester 2 | Credits | Number |
Module 4 : Organizational Management | 4 | ESTU 768 |
Module 5 : Management Control and Performance Management | 4 | ESTU 432 |
Module 6 : Leadership & Change Management | 2 | ESTU 873 |
Semester 3 | Credits | Number |
Module 7 : Brand Management in the Luxury Industry | 4 | ESTU 203 |
Module 8 : Luxury Distribution & Retail | 2 | ESTU 340 |
Module 9 : International Strategies of Luxury | 4 | ESTU 657 |
Module 10 : Innovation and Customer Experience in Luxury | 3 | ESTU 420 |