West Cambridge College

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Bachelors of Business Administration( Honors) , Genovasi University Malaysia

Program Overview: 

Genovasi’s university and West Cambridge College Bachelor of Business Administration (BBA) is a comprehensive undergraduate program designed to provide a solid foundation in core business principles. Covering key disciplines such as accounting, finance, marketing, and management, the program emphasizes the development of leadership and managerial capabilities.

With a strong focus on practical application, internships, and global perspectives, the BBA program prepares students to meet real-world business challenges effectively. It also prioritizes essential soft skills, including communication, critical thinking, and problem-solving, to ensure graduates are well-rounded and industry-ready.

Upon completion, graduates can pursue a wide range of entry-level roles in the business sector or continue their academic journey with advanced studies, such as an MBA, paving the way for careers in corporate organizations, nonprofit institutions, and entrepreneurial ventures.

This program is a collaboration with Genovasi University Malyisa  

Each student will be conferred two distinct certificates: one issued by West Cambridge College and the other by Genovasi.

The languages of study are English, French, and Arabic. The student could choose these languages

Duration:

Full Time: 3 years
Part Time: 5 years

Year By Semester

Year 1

Semester 1

  1. Falsafah dan Isu Semasa (MPU 1)
  2. B.Melayu Komunikasi 2* (MPU 1)
  3. Academic English 1
  4. Introduction To Business
  5. Business Mathematics
  6. Introduction To Accounting
  7. Principles Of Microeconomics

Semester 2

  1. Penghayatan Etika dan Peradaban (MPU 1)
  2. Academic English 2
  3. Principles Of Marketing
  4. Principles Of Finance
  5. Principles Of Management
  6. Management Information System

Semester 3

  1. Hubungan Etnik (MPU 3)
  2. Business Communication
  3. Principles Of Macroeconomics

 

Year 2

Semester 1

  1. Entrpreneurship (MPU 2)
  2. Organizational Behaviour
  3. Business Statistics
  4. Small Business Management
  5. Financial Management
  6. Product Development

Semester 2

  1. Co-Curiculum (MPU 4)
  2. Commercial Law
  3. Ethics In Business
  4. Malaysian Economy
  5. Multinational Corporation
  6. Marketing Management
  7. Training And Development

Semester 3

  1. Operation Management
  2. Management Accounting
  3. Supply Chain Management

 

Year 3

Semester 1

  1. Logistisc and Transportation Management
  2. Investment Analysis
  3. Business Research Methods
  4. International Business
  5. Human Resource Management

Semester 2

  1. Strategic Management
  2. Financial Market
  3. Brand Management

Semester 3

  1. Industrial Training