Program overview
The BBA program is structured around six key themes in management and business administration, delivered through specialized teaching modules. Additionally, students will complete a research project designed to support their professional growth.
This program is a collaboration with Riviera University in Paris
Each student will be conferred two distinct certificates: one issued by West Cambridge College and the other by Riviera University.
The languages of study are English, French, and Arabic. The student could choose these languages
Semester 1 | Credits | Number |
Module 1 : Communication et profiling BBA | 4 | ESTU 203 |
Module 2 : Multicultural team management | 2 | ESTU 340 |
Module 3 : Recrutement et motivation des employés travaillant à distance | 4 | ESTU 657 |
Semester 2 | Credits | Number |
Module 4 : Management des équipes de vente en environnement digital BBA | 4 | ESTU 768 |
Module 5 : Entrepreneuriat et Start-up | 4 | ESTU 432 |
Module 6 : Prévisionnel financier et business plan | 2 | ESTU 873 |
Semester 3 | Credits | Number |
Module 7 : Brand Management in luxury industry | 4 | ESTU 203 |
Module 8 : Distribution et Retail de Luxe | 2 | ESTU 340 |
Module 9 : Stratégies Internationales du Luxe | 4 | ESTU 657 |
Module 10 : Innovation et Expérience Client dans le Luxe | 3 | ESTU 420 |